Getting the "word out" via blogs without pissing people off

In order to get exposure for our product we will create a blog, participate in discussions on high-profile blogs and spread the word via the blogosphere" . . Be CAREFUL, instead of establishing credibility with key influencers, you might just be pissing them off. Here is a great guide on how to avoid the trap, courtesy of Marshall Kirkpatrick at ReadWriteWeb

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