Archive for January, 2008

Selling with stories and empathy > here is a formula

Saturday, January 19th, 2008
Obvious: One of the best ways to gain credibility when selling something new to a prospect is via a good story about a client that is using your product in a way that the prospect will relate with. http://www.dumblittleman.com/2007/09/formula-for-telling-good-story.html