Archive for August, 2007

Hired Gun CEOs - Andreessen says "Don't do it" - Why Not?

Friday, August 31st, 2007
In Mark Andreessen's latest blog entry in the "guide to startups" series, he tells companies not to hire a professional CEO. Leaving us to ponder why? I co-founded a company that hired a professional CEO. Later in my career, I was hired as a CEO for a company I did not found. In neither case did I feel like I was involved in something that was illogical and don't regret either decision. That being said, here are my top 5 reasons Mark might be saying this: 1. You can't hire passion. 2. If you're still finding your way, how do you figure out what you need in a leader? 3. New hires are a 50/50 gamble. Do you want to flip a coin regarding the leader of your company? 4. You can't pay enough. 5. Lingering founder doubt, especially if you resolve #4.

Positioning as an opposite

Friday, August 17th, 2007

Seth Godin has a great post here about positioning a product vs. it's opposite. 

 

If you have to explain something new, how much do you focus on what it complements, or what it replaces?  Most people need to see the flaws and feel the pain in their current choice to bother doing something new or different.  If your opposite does not make sense to everyone, than it probably isn't clear and you might have a problem - an undefined, unreachable market. 

Reminds me of one of my favorite books for Entrepreneurs - Selling the Wheel.  Who buys your product?  everyone!  What do they use it for?  everything! where's the opposite in that?