Archive for the ‘marketing’ Category
Must read: Demo Tips from Jason Calcanis on Techcrunch.
I am an engineer at heart. I like to solve problems. I know how to sell, because I have studied and practiced sales with an engineering mindset. So, I am not a great salesperson, but I get by. If you are an engineer that is starting a business, you have to learn to sell. However, I would not recommend you try and stretch too far on the marketing and creative side. I am not an artist or visually creative, so I look for help or formulas and shortcuts. For example: It is very important to have a professional appearance and powerful messaging for your business and your product. Here are two good tips that can help. 1. OUTSOURCE. You will likely need a good logo/image to represent your product or business. Some people are really good at this. You are probably not one of them. You can waste countless hours trying to create something that presents the image you are looking for. Or, you can spend $100 to $200 and have a lot of different people create a logo or image for you and pick the best one. A friend of mine turned me on to this service (I am sure there are others). 99 Designs 10 years ago, we paid $1,000+ for a good logo and a lot more for Version 2.0 (post funding). This service is great and fills a real void. 2. OPEN SOURCE. Don't forget my prior post about delivering powerful presentations One of the key points is to use pictures more than words. However, a big challenge is in FINDING THE PICTURES. I have tried using google image search in the past, however, Seth's Godin has a great tip about searching and using "open source" pictures from Flickr. 10 years ago, we used crappy powerpoint art packages that cost hundreds of dollars. Now we get to leverage artists from around the world, for free. To me, this is what the networked economy is all about. Cost effective outsourcing to specialists. Better, cheaper and faster.
Guy Kawasaki wrote a great blog about building relationships called "The Art of Schmoozing". The title is interesting, but misleading. His key point: find ways to help people and people will help you. There was an interesting article in Inc. Magazine a few years back called "The 10 Secrets of a Master Networker". This article has some great tips and approaches to execute on your ideas and expand the possibilities of your relationship building potential. However, there is so much information that it might lead you to forget the cardinal rule. Help people and people will help you. Don't forget it.
Obvious: One of the best ways to gain credibility when selling something new to a prospect is via a good story about a client that is using your product in a way that the prospect will relate with. http://www.dumblittleman.com/2007/09/formula-for-telling-good-story.html