dantiernan.com Blog

Obvious: One of the best ways to gain credibility when selling something new to a prospect is via a good story about a client that is using your product in a way that the prospect will relate with.
http://www.dumblittleman.com/2007/09/formula-for-telling-good-story.html

This entry was posted on Saturday, January 19th, 2008 at 2:19 am and is filed under marketing, sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.